This Web site and the various content, features and services (including, but not limited to, any online customer support services) offered on this Web site (collectively, the "Site") is owned and operated by S&D Kids Online, LLC. ( S&D Kids Online, LLC( is committed to respecting your online privacy and recognizes your need for appropriate protection and management of any personally identifiable information ("Personal Information") you share with us. S&D Kids Online, LLC.( has established this Privacy & Security Policy to let you know what information we may collect from you on the Site and how we may use that information. Please take a moment to review the terms of our Privacy & Security Policy. By using the Site, you agree to accept the terms of our Privacy & Security Policy. If you do not agree to the terms of this Privacy & Security Policy, please do not use the Site. 

Personal Information

Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, home or other physical address, phone number, e-mail address, credit card information and billing address. In general, you can visit the Site without telling us who you are or revealing any Personal Information about yourself. However, in order to access certain information, services or features that may be contained on the Site, we may require you to provide Personal Information. For example, we will collect certain Personal Information if you choose to subscribe to a mailing list, register for an account, participate in sweepstakes or other promotions, fill out surveys or send questions or comments to us via e-mail. If you would like to purchase products or merchandise offered for sale on the Site using a credit card, we will collect your credit card information. For requests regarding purchased products, such as requests for online customer support or notification of order status, we also may collect order-related information such as your customer number and/or service tag number.

We also may collect certain demographic information (such as gender or age) and information about your interests and preferences ("preferences information"). In many cases, such demographic and preferences information is optional. If we link any demographic or preferences information to any Personal information, then such demographic and preferences information will be treated as Personal Information under this Privacy & Security Policy. 

For some features of the Site, you can submit information about other people. For example, if you wish to send an e-mail or e-postcard to a friend from the Site (if such service is available), you will submit your friend’s e-mail address, or if you purchase a product for another person on the Site and want it shipped directly to that person, you may submit the recipient’s name, address and certain other contact information. We will treat any such information we collect from a user about another person as though such other person had submitted such information, and our use, sharing and protection of such information will be subject to the terms of this Privacy & Security Policy. 

How We May Use Your Information

If you provide us with Personal Information, we may retain and use that information for several purposes. For example, we may use your Personal Information in order to process and fulfill any transactions or services you request, such as delivering any products and merchandise you purchase on the Site (including any customary follow-up or confirmation communications regarding such transactions), providing customer service and support, entering you into a sweepstakes, responding to your questions or sending e-mails to our mailing list subscribers. We also may use Personal Information to ensure compliance with our policies and applicable law. In addition, we may send you periodic communications by e-mail or regular mail, such as special offers or information on our products or services. If you wish to opt out of receiving e-mail communications from us ay any time, simply follow the instructions for doing so in the e-mails you receive from us. 

With Whom We May Share Your Information

If you choose to provide us with your Personal Information on the Site, we may transfer that information within S&D Kids Online, LLC. ( We may store and process Personal Information collected on our Site in the United States. By using our Site, you consent to the transfer of your information among these facilities. Third parties provide certain services available on the Site on S&D Kids Online, LLC ( behalf. For example, service providers are an important means by which S&D Kids Online, LLC. ( maintains the Site and our mailing lists, processes orders and delivers products. S&D Kids Online, LLC. ( may provide information, including Personal Information that S&D Kids Online, LLC. ( collects on the Site, to third-party service providers to help us deliver products and services. S&D Kids Online, LLC. ( will take reasonable steps to ensure these third-party service providers are obligated to protect Personal Information on S&D Kids Online, LLC.( behalf. 

As S&D Kids Online, LLC.( develops, we may buy other businesses or their assets or sell our business assets. Customer information generally is one of the business assets involved in such transactions. Thus, in the event that S&D Kids Online, LLC. ( or all of its assets are acquired, customer information would be one of the transferred assets. 

We reserve the right to disclose visitor information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other visitors or anyone else that could be harmed by such activities. We also reserve the right to disclose visitor information when we believe in good faith that the law requires it. 

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt in data and consent; this information will not be shared with any third parties.

Aggregate Information

From time to time, we may collect general, non-personal, statistical information about the use of the Site, such as how many visitors visit a specific page on the Site, how long they stay on that page, which product pictures or other hyperlinks, if any, they click and which products are purchased. We collect this information through the use of "cookies" and other tracking technologies, which are discussed in greater detail below. We collect this information in order to determine which areas of the Site and products are most popular and to enhance the Site for visitors. We also may group this information into aggregate visitor data in order to describe the use of the Site and interest in our products to our existing or potential business partners, sponsors, advertisers or other third parties or in response to a government request. However, please be assured this aggregate data will in no way personally identify you or any other visitors to the Site. 

Cookies and Other Tracking Technologies

Some of our Web pages utilize "cookies" and other tracking technologies. A cookie is a small text file that a Web site transfers to an individual’s hard drive for record-keeping purposes. For example, we may use cookies to collect information about Web site activity and maintain your shopping experience in our online store. We never save credit card information in cookies. Most browsers allow you to control cookies, including whether to accept them and how to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser. However, please be aware that some features of the Site may not function properly or may be slower if you refuse cookies. We do not link the information we store in cookies to any Personal Information you submit while on the Site.

Tracking technologies may record information such as Internet domain and host names, Internet protocol (IP) addresses, browser software and operating system types, clickstream patterns and dates and times our Site is accessed. We do not link the information we record using tracking technologies to any Personal Information you submit while on the Site. 

Links to Other Sites/Public Venues

Please be aware that when you are on the Site, you could be directed to other sites that are beyond our control. These other sites may send their own cookies to visitors that may collect data or solicit Personal Information. The privacy policies of these other sites may be significantly different from this Privacy & Security Policy. We are not responsible for the privacy policies of these other sites and cannot guarantee the security of any of your Personal Information collected there. Please keep in mind that whenever your give out Personal Information on a public venue online (e.g., in a blog, message board or chat room), that information can be collected and used by people you do not know. If you choose to voluntarily disclose information in any blog, message board, chat room or similar forum that may be available on the Site, this Privacy & Security Policy will not cover such disclosure of information. We urge you to use caution when disclosing any Personal Information on these venues. We are not responsible and will not be liable for any options, content or other materials posted by users on any such venues. 


Wherever your Personal Information may be held within S&D Kids Online, LLC. (, we intend to take reasonable and appropriate steps to protect the Personal Information you share with us from unauthorized access or disclosure. When you transmit Personal Information from your PC to our servers, your information is protected by both a firewall (a combination of computer hardware and software that helps keep unauthorized visitors from accessing information within our computer network) and industry standard Secure Socket Layer (SSL) encryption. Unfortunately, no data transmission over the Internet can be guaranteed to be 100 percent secure. As a result, while we strive to protect your Personal Information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction or inadvertent disclosure of your Personal Information. 

If you create an account on the Site, you may be asked to choose a password for your account, in which case your online account information will be protected by your password. We recommend you do not disclose your password to any other person. You are responsible for maintaining the confidentiality of your password and account, and are fully responsible for all activities that occur under your password or account. 

Secure Shopping

S&D Kids Online, LLC. ( ensures your checkout is secured with the Secure Socket Layer (SSL) protocol. SSL provides you with the freedom to shop online without the fear of your credit card information being stolen. This encryption is similar to a combination lock, only with several trillion combinations. Three ways of indicating you’re on a secure Web page are: 

  • a URL (Web address) that uses an SSL connection begins with https: instead of http:
  • the key or padlock on your browser screen will become solid
  • a Security Alert message may pop up when you move from a regular to a secure screen
Updating Your Information 

If you have registered for an account, you may view and update your account information at any time by logging into your account with your password.

Children's Privacy 

The Site is not structured to attract children. Accordingly, we do not knowingly collect Personal Information from anyone under 13 years of age. If you are under the age of 13, please do not provide any Personal Information to us. If we become aware that we have collected Personal Information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database.

Changes to Our Privacy & Security Policy 

The terms of this Privacy & Security Policy may change from time to time. We will notify you of any material changes to this Privacy & Security Policy by posting a notice on the homepage of the Site for a reasonable period of time after such changes are made that this Privacy & Security Policy has been updated, and by changing the "Last Modified" date at the top of this Privacy & Security Policy. We encourage you to check this page periodically for any changes. Your continued use of the Site following the posting of changes to these terms will mean you accept those changes.

Governing Law 

This Privacy & Security Policy and the privacy practices of S&D Kids Online, LLC. ( will be subject exclusively to the laws of the State of New Jersey within the United States of America. S&D Kids Online, LLC. ( makes no representation that this Privacy & Security Policy and such practices comply with the laws of any other country. Visitors who use the Site and reside outside the United States do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. 

Contact Us 

If you have any questions or comments regarding our Privacy & Security Policy, please contact us at While we cannot guarantee privacy perfection, we will address any issue to the best of our abilities as soon as possible. 

S&D Kids (
61 Ethel Rd West
Piscataway, NJ 08854
Phone: 1-888-4-SNDKIDS (1-888-476-3543) 

LAST MODIFIED 04-25-18 is the DBA (doing business as) name for S&D Kids Online, LLC. It is assumed that anywhere on this website where S&D Kids or is mentioned it also refers to S&D Kids Online, LLC. and its affiliates.
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